Episode 3 of the ‘Five Challenges’ podcast series
AlacrityUK · Episode Three – Optimal Distinctiveness Welcome back to the third in the ‘five challenges’ podcast series. I’m Katherine Parsons, doctoral researcher at Cardiff Business School (text...
View ArticleEpisode 4 of the ‘Five Challenges’ podcast series
AlacrityUK · Episode Four – Value-based forms of rationality in entrepreneurial behaviour Welcome back to the fourth in the ‘five challenges’ podcast series. I’m Katherine Parsons, doctoral researcher...
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Website Call to Action Examples
A call to action (CTA) is a button with text and sometimes an image that directs your audience to take action. These days, almost every website you visit will have CTA’s. ‘Sign up’, ‘subscribe’ or...
View ArticleEpisode 5 – ‘Bounded rationality’ and entrepreneurial decision-making.
AlacrityUK · Episode Five – ‘Bounded rationality’ and entrepreneurial decision-making. Welcome back to the last in this ‘five challenges’ podcast series. I’m Katherine Parsons, doctoral researcher at...
View ArticleIdentity hangover – hanging on to our previous roles in the present
Tags; identity; roles; Entrepreneurs as founders of their own companies are well-known for their psychological attachment to their business – their ‘baby’. Often seeing their idea or the product they...
View Article“Who am I”? – Understanding the identities we inhabit
Entrepreneurs have been type-cast as in it for the money. Type ‘successful entrepreneur’ into a google image search and you will be inundated with pictures of suit-clad, high-flyers climbing the...
View ArticleUnderstanding Entrepreneurial Identities
During the period between October 2018 and June 2019, I undertook a number of ‘narrative’ interviews with the 2018/2019 cohort of the Alacrity programme through which we explored how identities change...
View ArticleWhat Are Good Startup Business Ideas
Budding entrepreneurs are always looking for what could be good startup business ideas. In this post, we are going to look at how the systems of ideation used can make or break the performance and...
View ArticleHow to Write a Business Plan
If you’re just beginning to look at how to write a business plan, but don’t know where to start, then we’ve compiled a simple and digestible guideline on how to write a professional and compelling...
View ArticleHow to Write an Executive Summary of a Business Plan
In this blog post, we are providing you with a guide on how to write an executive summary of your business plan. One that will hopefully help you gain easier investment. Writing your business plan for...
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